BE WHO YOU ARE

THIS SEASON, IT IS TIME TO BE YOURSELF!

This season's innovations express the desire for uniqueness. Individualism is a growing megatrend that is poised to impact the lifestyle of the future. More and more, uniqueness, self-discovery and self-expression are becoming part of our DNA and a new measure of value in our society. Under the motto "Be Yourself", Swarovski has translated this desire into crystal innovations reflecting four aspects of self-discovery: "Check Yourself", "Find Yourself", "Excess Yourself", and "Dress Yourself".

Discover Innovations and fire up your imagination

YOUR COLOR IS WRITTEN IN THE STARS

The eternal popularity of birthstones and their colors is no surprise. Originating in biblical times, they are a deeply emotional connection with the month of our birth. So it is that Swarovski has created an assortment of Birthstone Crystals that echo the twelve birthstone colors. Each sign of the Zodiac has its corresponding shade in a variety of crystal cuts and shapes.

Find your own Birthstone color
Birthstones
BeCharmed Pavè Letter Beads

INDIVIDUAL STYLE WITH LETTER BEADS

Leading the global mega-trend for customization and individual style statements, Swarovski is launching its exciting BeCharmed Pavè Letter Beads. Comprising Letter Beads and Symbol Beads, these Xilion Chaton-embellished stainless-steel elements facilitate the making of brilliant custom words and messages. The Beads designed to allow all kinds of sparkling messages and creative stories to be told through jewelry and beading across the fashion and DIY arenas.

Create your own sparkling message